Social Preferences and Basis of Information for the Cellular Services in Uttarakhand

Over the decades, the rapid changes in the attitudes and lifestyle of people provided various big ideas to service providers, which can be encouraged out of changing social needs, desires and values of the target customers. These innovative ideas resulted in reshaping the thinking of service provider by first identifying and understanding the needs and expectations of the target group and then to come up with suitable products. Mobile communication is one of the most important developments in the recent times. The decrease in price of mobile phone set and the tariff has paved the way for the increased usage of mobile phone among Indians. As cellular networks cover more geographic areas and as rates drop, new subscribers are opting for cellular services for personal security, safety and convenience. Heavy competition is intense among the players to attract customer. Every one has come up with, a new scheme with low service charges and tariff plan to attract new and existing customers. The purpose of this paper is to study social preferences, their considerations and basis of information regarding cellular services.