Fostering sustainability through innovative social media marketing: Perspectives from University libraries in Delhi

This article explores innovative approaches to social media marketing within university libraries in Delhi, focusing on their role in promoting sustainable development. In an era marked by digital transformation and heightened emphasis on sustainability, university libraries are increasingly leveraging social media platforms to engage with stakeholders and advance their missions. By examining the current landscape of university libraries in Delhi and the importance of social media marketing within this context, this study identifies and analyzes innovative strategies adopted by these institutions. The article underscores successful endeavors identified through various studies, which have proficiently harnessed social media platforms to bolster user engagement, promote awareness, and advance sustainable development objectives. Additionally, it discusses the obstacles and constraints encountered by university libraries in executing these strategies, while presenting suggestions and optimal methodologies to amplify the efficacy of social media marketing endeavors.