1PG Scholar, Department of Agricultural Extension, Faculty of Agriculture, Annamalai University, Annamalai Nagar, Tamil Nadu – 608002, India
2Associate Professor (Agricultural Extension), Horticultural Research Station, Tamil Nadu Agricultural University, Pechiparai, Tamil Nadu – 629101, India
*Corresponding author mail: trajpravin@gmail.com
Online published on 6 November, 2025.
The study done on the profile characteristics of National Horticulture Mission farmers in Krishnagiri district revealed that the majority (53.33%) of the NHM beneficiaries belonged to the old and middle age (40.00%) category. They were educated from primary school (20.00%), functional literate (18.33%), High School (16.67%), Intermediate (11.67%) and Illiterate level (8.33%). Majority do farming (66.67%) and farming with animal husbandry (23.333%) according to this study. Regarding land holding, the majority (55%) are small and marginal farmers (21.67%). They possess medium (51.67%) annual income and 40% belong to low medium income category. With regard to farmers experience, they had high (43.33%) and low level (38.34%) of farming experience. They possess medium (60.00%) and low (28.34%) less of extension agency contact. Majority (60.00%) had a medium level of risk orientation, followed by 33.67% with a high level of risk orientation in Krishnagiri district. The majority had (45.00%) medium level of scientific orientation followed by a medium to high level of mass media exposure (26.67%) in this study.
Profile Characteristics, National Horticulture Mission, Socio-Economic Impact
