In India significant sums both from state governments and the University Grants Commission are spent on higher education. However, returns are not commensurate with investments. In this paper it is attempted to show that training and development, organizational communication and employee motivation are some key factors that need to be focused for improving organization performance as an internal marketing strategy. Drivers of high performance are identified within internal marketing perspective. This is done by gathering experiences of faculty members within internal marketing perspective. It was found that though faculty members were only moderately motivated, but they were not satisfied with regard to the state of training and development and internal communication, both of which were assessed as vital predictors of employee motivation. The paper comes out with a set of strategies and organization practices that can help improve faculty motivation.
Training and development, communication, motivation
