Business Intelligence (BI) is becoming more necessary for firms to make better decisions. In today's competitive environment analyzing data to predict market trends and to improve enterprise performance is an essential business activity. This requires data analysis and resulting actions to be carried out in real time in keeping with frequently changing customer demand and regulatory needs. This paper presents a framework for real time business intelligence and their role in business firms along with hurdles and opportunities it creates.
Business intelligence (BI), traditional business intelligence, real time business intelligence
