Overcoming The Challenges of The Changing Retail Scenario in India to Gain Competitive Advantage

A retail revolution is underway in the country. It is driven by projections that the country will become the world's fifth largest consumer market in a couple of decades, corporate houses will pump in a huge $35 billion over the next five years to build networks of big retail chains, promising greater choice and savings for consumers, millions of jobs and most importantly an overhaul of the way India shops. This paper aims to identify challenges that confront retail revolution in the country as it is only after identifying the challenges that one can hope to counter them and achieve competitive advantage.