Management & Change
  • Year: 2009
  • Volume: 13
  • Issue: 1

Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential

  • Author:
  • Sapna Popli
  • Total Page Count: 8
  • Page Number: 203 to 210

IILM Institute for Higher Education.

Sanal Kumar Velayudhan & Guda Sridhar (eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential. New Delhi: Excel Books (A-45, Naraina, Phase I, New Delhi 110028), 2009, xiv + 365 pp. Rs. 400 paperback.