Hospital Administration comes into play for a patient at his entry and ends only with his exit. Doctors are responsible for cure and therapy, ensuring that the rest of the infrastructure and facilities are in place is the role, hospital support staff plays. Support staff will include all non medical staff. Receptionist, manager, medical superintendent, laboratory assistants, attendants, chemists, housekeeping staff, cleaners and other service vendors will be included in support staff. The mentioned staff has to play their own roles while interacting with patients, that is the reason the authors consider them as direct support staff in hospitals. Communication skills of direct support staff are as crucial as that of medical staff, for patients interact with them till such time that he or she exits or is discharged from hospital. The entire process of communication is imperative to be followed here as in any other situation of communication. The 7 Cs of communication need to be followed in hospitals and that has been assessed by the authors. In this paper the authors explain the effect of communication skills of staff in hospitals on the revisit intention of patient by conducting a survey on Indians and International audience. A survey based on a questionnaire by considering 7 Cs of communication has been conducted of fifteen respondents. A question bank based on the 7Cs formed the basis of the variables on which the survey was conducted and responses were sought. Further, logistic regression analysis has been done to check whether communication of support staff matter enough in a decision taken by patient to revisit hospital as the categorical data has been collected.
Hospital administration, communication skills, regression analysis
