Role of newspaper in promoting tourism in Nigeria: Content analysis

This study focused on the potentials of the mass media, with special highlights on newspapers, to favourably project the tourism industry in West Africa with a view to not only attracting Foreign Direct Investments (FDIs) but also commanding a huge traffic of tourists to the sub-region. The literature revealed that of the one billion tourist mileage recorded in December, 2012, by the global tourism industry, only 52 million tourists visited the entire continent of Africa. It was further revealed that the tourism tilt in Africa was predominantly towards South, East and North Africa; with West Africa being greatly obscured in the chart. The assumption however was predicated on the fact that the ability of newspapers to influence cognition derives from their ability to focus attention on specific events, issues and places through content subsumed in the notions of constructionism, framing and salience. This necessitated a content analysis of three purposively sampled newspapers in Nigeria. Analysis was done with a view to streamlining how the Nigerian Press, through content, accord viability to heritage (tourist) sites in West Africa by favourably projecting them and making them market ready. Findings revealed that the coverage given to tourist sites in West Africa by the newspapers studied was significantly shrift. It was also found that the inability of the newspapers to constructively package tourist sites in West Africa is among the reasons