Research Scholar, Department of MassCommunication and Journalism, Karnatak University, Dharwad, Karnataka
Newspapers have decisively influenced the destiny of India as a nation especially during the nationalist movement. India had witnessed a newspaper revolution in 1970’s and continues to have a very strong newspaper industry. The emergence of new media has brought about fundamental changes to the process and practice of newspaper journalism. The weakening of newspapers is crucial when viewed along with its political importance and fuelling the spirit of nationalism as ascribed by Harold Innis, Marshall McLuhan and Bennedict Anderson. India with the demographic dividend of large youth population treads to the future on the choices of the youths. Their attitude to the newspapers obviously point to the future of newspaper industry in the digital world that is projected as in making. Studies on the information technology point to the fast growing digital landscape of India and this study is on a track of a reality check about the media consumption.
Newspaper, new media, young readers, newspaper reading pattern, print newspapers
