This study was carried out as an attempt to understand the use of posters for political advertising in elections. During the 2015 gubernatorial electioneering in Kogi State, Candidates that contested the election used posters of different sizes and designs to publicize about themselves. The objective of this study was to determine the level of exposure of the electorate to posters; to ascertain the elements in them that impressed the electorate; and to determine the level of influence it has on the electorate. Survey was done over sample of 400 respondents out of population of 1, 215, 405 registered voters using the Taro Yamane formula for sample determination. The findings showed that people were well exposed to the posters used by the candidates and parties during the elections. Majority of the respondents (69.8%) were not impressed with the contents of the posters in terms of making clear political promises to the electorate. The posters seem to have a partial influence on majority (70%) of the electorate at the polls. Personality factor influenced 40% of the respondents. It can be therefore concluded that the voters’ decision at the time of polls was not mainly as a result of exposure of the electorate to posters. The findings made recommendation that the political advertisers using posters should be more creative in making clear political promises using rhetorical expressions.
Media, Posters, Political Parties, Candidates
