1Assistant Professors, School of Management Studies, Kongu Engineering College, Perundurai, Erode, Tamilnadu, India
2Assistant Professors, School of Management Studies, Kongu Engineering College, Perundurai, Erode, Tamilnadu, India
Browsing through Social Media sites is increasing popularly among the student community. Many SNSs like Face book, Twitter, MySpace etc are making their presence and patronage in every spheres of students’ life in terms of communication, entertainment, education and even personal too. This descriptive research study drew a convenience sample of 283 students who were pursuing collegiate education in different streams. The result indicated that majority of the students’ access Face book and almost these users spend one hour in a day on these sites. To stay in touch with others was the probable reason to use these sites. Age found to have significant influence on their usage pattern, academic performance and family interpersonal relation. The students gain both personal and professional advantage and these advantages have significant impact on student's opportunity to promote their activities.
Social Media, Communication, Education, Performance and Promotion
