*Research Scholar, Department of Journalism and Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga, Karnataka, India
**Associate Professor, Department of Journalism and Mass Communication, Kuvempu University, Jnana Sahyadri, Shankaraghatta, Shimoga, Karnataka, India
Online published on 27 April, 2018.
Considering television's power of socialising and converging cultures, the study looked into the perceptions of people of various religions to understand how powerful was the medium to make them appreciate and understand practices and traditions of other religions. The study also looked into their level of openness towards other religions. Study conducted among people of four religions living in a close geographical locality, showed that Muslims and Christians were more open culturally than Hindus and Jains. The preference given to Hindu religious programmes in televisions was also criticised by the majority participants.
Television, Culture
