Mass Communicator: International Journal of Communication Studies
  • Year: 2019
  • Volume: 13
  • Issue: 1

Usage pattern of mobile phone among tribals of Jharkhand

1Assistant Professor, Centre for Mass Communication, Central University of Jharkhand, Ranchi, India

2Scholar, Centre for Mass Communication, Central University of Jharkhand, Ranchi, India

Online published on 12 July, 2019.

Abstract

Mobile phone has become an integral part of our day to day life. Indians are using mobile phone for various purpose. The last decade, Mobile phone has emerged as a great tool of communication in India. This study is based on the usage habit of mobile phone among the tribals of Jharkhand state. This study, tries to find out that why and how tribal society is using mobile phone and how much they are satisfied with this medium of communication. This study was done in two villages of Ranchi district of Jharkhand. Total 100 tribal were surveyed for this study. In these 100 tribal both 50 males and 50 females were taken as sample. Key findings of this study are that one third tribal have smart phone and they are spending up to Rs. 200/-per month for recharge it. Most of them are using this medium for communication and entertainment purpose. They are replacing their handset from time to time. More than 40 percent respondents shared that they are using this gadget for video recording. Approximately 30 percent are using internet on their mobile set and using social networking websites and WhatsApp on it. Satisfaction level on features of mobile is mixed. They are satisfied with some features and dissatisfied with some.

Keywords

Mobile & Tribal Society, Usage of Mobile, Tribal, Mobile in villages