Social media and students attitude: A study of accessibility, addictiveness, exposure and communication among college students in coimbatore, Tamil Nadu

Information and Communication Technology has broadened the scope of communication, education and learning. ICT provides a virtual learning space and experience as it would enable technology mediated learning among teachers and students. Mobile phone and social media usage has become inevitable in today's life. The ubiquity of smartphones made easy access of multimedia teaching aids as it is user friendly and convenient (anytime, anywhere learning). Apart from classroom learning, social media provides a platform for innovative and collaborative learning experience. The aim of the present study is to measure and analyze Students’ attitude towards social media. The demographic variables are age, gender and educational qualification. The dependent variables—exposure, communication, addictiveness and accessibility. A survey was conducted among 507 college students from Coimbatore were chosen through multistage stratified random sampling technique. Results states that there is no difference with respect to their age, gender, educational qualification towards exposure, communication, addictiveness and accessibility with respect to social media usage.