1Asst. Prof., Department of Mass Communication and Journalism. St. Francis College for women, Begumpet, Hyderabad, India
2Post Graduate Students, Department of Mass Communication and Journalism, St. Francis College for women, Begumpet, Hyderabad, India
Online published on 19 July, 2019.
You Tube is an American video sharing platform which allows users to view, upload, rate, like, comment, share, add to favourites, report, and also subscribe to other users. It is a large platform for variety of user generated content in the form of video clips, music videos, TV shows, audio recordings, trailers, short films, documentaries, live streaming etc. This service is free to use and creates a great space for the users especially the youth to discover new things and stay updated. However, users do not have to sign in to access the website or the mobile app, which is leading to risks regarding circulation of inappropriate and fake content, cyber bullying, hacking or invading privacy, etc. In all these odds, You Tube still plays a crucial role in every Nettie's life which can be for entertainment, educational purpose, to get trained, to be updated, to showcase the talents, as stress busters and many more. Teenagers or youth find these videos on You Tube more relatable, attractive and influential in their day today lives. The main aim of this paper is to study and analyse the influence of YouTube posts and fake posts on the youth of Hyderabad city in Andhra Pradesh. The study is based on a survey done with the youth between the age group of 13–25 years in Hyderabad city in South of India. Results show that the respondents are highly influenced by the You Tube posts and fake identities.
Influence, You Tube posts, fake identities, youth, Hyderabad, survey
