Mass Communicator: International Journal of Communication Studies
  • Year: 2019
  • Volume: 13
  • Issue: 2

An anchored instruction activity to teach crisis communication

Prof. & Dean, Vivekanand Institute of Management Studies & Research, Mumbai, Maharastra, India

Online published on 19 July, 2019.

Abstract

This activity is inspired by the methods of Anchored Instruction and Problem-based Learning designed to introduce crisis communication methodology to public relations students at the undergraduate and graduate levels. This activity is useful in creating high level of interest and involvement in students, enable internalisation of the theories sought to be taught by the exercise due to application in a real-life activity and practise soft skills like presentation, team work and professionalism.

Keywords

Teaching Activity, Communication Pedagogy, Crisis Communication Pedagogy, Teaching Best Practice