Mass Communicator: International Journal of Communication Studies

If technology is given a free play, news would soon give way to views. Instead of media comprising of properly structured news organizations giving out objective presentation of facts, media would be dominated by voices which would have means to use technology. The way broadcast media is presenting news in the form of panel discussions organized with four-to-five experts, media would turn into a mudslinging match where the loudest would be able to voice ones’ opinion. The money invested in technology would be equivalent to the pitch of voice in cyberspace. Minorities who most of the times are not given representation in the mainstream media at present would be further alienated as neither they would be in making of media nor would be able to consume it. The struggle between haves and have-nots would be widened. Noelle-Neumann's Spiral of Silence might come into play in the media. The very principle of news i.e. accuracy might be tossed out of the window to match the speed of technology. Technology-centric media of future would not be representative of masses as the very process of distribution of news and hence, content can become class-specific. Though this would only be a phase leading to a more settled phase which would again have a media which is organized but would be specific to various groups and communities rather than catering to masses.