Usage of social media by political parties in Tamilnadu

Social media has become one of the most important communication platforms for each one of us to reach the mass audience effectively. Besides, in the present day scenario, there has been a tremendous change in the current political culture. As a result, political parties have also started using social media as a platform for their political communication. Also, there has been an increase in the number of political parties, who use social media for their political campaigns. Though, each party has spent lot money for using the medium, there still lies a question whether they have reached the audience successfully. The aim of this paper is to study the impact of social media communication used by political parties in Tamil Nadu. The findings of the study indicate that social media is an effective tool for political parties to reach out to the voters. It acts as a medium between the political parties and the audience, but it doesn't influence the public Significantly.