1Professor In-Charge, Department of Mass Communication, St. Xavier's University, Kolkata, India
2Assistant Professor, Department of Mass Communication, St. Xavier's University, Kolkata, India
Online published on 4 September, 2020.
Digital communication is seeing popularity of different apps and WhatsApp is one of the more trending and popular apps with the general public at large. It would not be wrong to say that students stated using it for informal communication to stay connected with their friends and peers initially to which added family. Every time new tools and strategies are required to grab attention of people. To communicate messages through the use of digital platforms is widely in use. The objective of the study is to analyse the pattern of messaging through watsapp among the college students from the city of Kolkatta in India The objective of the study is to analyse the pattern of messaging through the whatsApp among the college students.
