Mass Communicator: International Journal of Communication Studies
  • Year: 2020
  • Volume: 14
  • Issue: 3

Michelle obama: modifying the image of black women

*Faculty of World Studies, University of Tehran, Iran

**Faculty of World Studies, University of Tehran, Iran

Online published on 19 October, 2020.

Abstract

African American women have long been victims of negative stereotyping in the media. With Michelle Obama as the first black First Lady in the White House, how would these stereotypes be influenced by her contrasting image? This article employs the bandwagon effect and framing theory through archival research to explain Michelle Obama’s effect on modifying the image of black women. The study concludes that her role as the First Lady has influenced the perception of black women’s image about themselves than breaking down the stereotypes of black women on the public opinion as a whole.

Keywords

Michelle Obama, Black Women, Image, Framing, Bandwagon, Media