1Assistant Professor, Department of Media and Communication Studies, Jagannath International Management School, Vasant Kunj, Affiliated to GGSIPU, New Delhi, India.
2Assistant Professor, Department of Media and Communication Studies, Jagannath International Management School, Vasant Kunj, Affiliated to GGSIPU, New Delhi, India.
3Undergraduate Student, Department of Media and Communication Studies, Jagannath International Management School, Vasant Kunj, Affiliated to GGSIPU, New Delhi, India.
Online published on 16 August, 2021.
The outspread of Covid-19 resulting into a lock-down in the country has brought many lifestyle changes with it. India as a country has relied on Television as a source of entertainment but in the past few years, with the advent of Smartphone and other digital devices, the situation is quickly changing. With the growth in number of Smartphone users, people (especially the younger population) are shifting towards “web series” as a source of entertainment. Against the given backdrop, the study has been conducted with the following objectives - a) to find out whether or not web series are indirectly demeaning the cultural values of the Indian society, b) to find out whether or not an effort is being made to glorify violence and other negative activities through web-series, and c) to find the increase in consumption of streaming services after the pandemic. The study is qualitative in nature using content analysis and analysis the effect of web series on our society. Two Amazon Prime original web series were selected for the study: Mirzapur (2018) and The Family Man (2019). This analysis was conducted by studying different parameters from each web series. It was inferred that web series are demeaning the Indian morals and the culture by inculcating certain negative elements and abusive language. Thus it be inferred that web series are promoting violence and bringing out a more harsh and brutal culture in the society.
Web Series, Cultural Values, Violence, Consumption.
