Rom-Coms in Neo-Liberal hollywood: A formulaic approach that affects the perception of love among viewers

For ages, the neo-liberal Hollywood has relied on its formulaic approach, which often takes the form of genres such as Rom-Coms to attract the unsuspecting audience. The study analyzes the content of Hollywood made romantic comedies. Using Social Cognitive theory and Cultivation theory as the basis, the study carried out content analysis of top five highest grossing romantic comedies of all times, produced in Hollywood. The study found repetitive relationship-based elements in these films indicating that Hollywood uses formula approach to ensnare the audience around the world. The study also concluded that Hollywood made -rom-coms had a negative effect on the perception of romantic love among its viewers.