1Research Scholar, Department of Communication and Media Studies, Bharathiar University, Coimbatore, Tamil Nadu, India
2Guest Faculty Department of Visual Communication, Government Arts and Science College, Sathyamangalam, Erode, Tamil Nadu, India
3Assistant Professor, Department of Visual Communication, Sathyabama Institute of Science & Technology, Chennai, Tamil Nadu, India
Online Published on 11 February, 2022.
Social media such as Facebook, Instagram, LinkedIn, Whatsapp and Twitter, have influenced the life style of people all across the globe over the last two decades. Often usages of social media, and its relative innovation, are linked to rise of a new social and psychological phenomenon. Even though several studies have explored individual differences in available social networking, few have observed the current and swiftly popularized social occurrence of the “selfie ” (a self-portrait picture of their own). The objective of this empirical study is to observe the influence of selfie on self-gratification among youth in higher education. A questionnaire has been created based on secondary data and a total of 100 students were selected randomly for the present study. The objective of study is to understand the concept of self gratification and self esteem among the students and to examine the sudden rise of “selfie ” culture among the students.
Social media, Selfie, Self-esteem, Self-gratification, Networking sites
