1Professor and Head, Department of Journalism and Mass Communication & Former Vice ChancellorAkkamahadevi Women's University, Vijayapura, Karnataka, India
2Assistant Professor, Dept. of Visual Communication, The American College, Madurai, Tamil Nadu, India
Online Published on 11 February, 2022.
Media plays an important role in one's life, it is the primary source of information about any issue, or problem be it current affairs, sports, entertainment, health, or any development issue. With the coming of television, news channels have become popular as source of information. Round the clock bulletins known as Prime Time Bulletins have very high TRP in terms of viewership. This study aims to analyse the content of two Kannada New Channels-Suvarna News and TV9 for a period of two months (Oct-Nov 2016) of the Karnataka state in India. The dates for TV viewing have been fixed on the basis of structured sampling. The content has been analysed using structured codes. The results indicate that the importance given to the coverage of development issues is minimal and a lot needs to be done by the news channels in terms of coverage of development issues.
Developmental issues, Kannada News Channels, Prime time, Content Analysis.
