1Professor, Department of Mass Communication & Media Studies, Gautam Buddha University, Greater Noida, Uttar PradeshIndia
2Research Scholar, Department of Mass Communication & Media Studies, Gautam Buddha University, Greater Noida, Uttar PradeshIndia
3Research Scholar, Department of Mass Communication & Media Studies, Gautam Buddha University, Greater Noida, Uttar PradeshIndia
Online Published on 03 December, 2022.
For the past few years, web-based learning has been integrated with traditional approaches in various nations for teaching. The dynamic has changed with introduction of social media, and the services of social media that focus on user-generated content and social interaction are referred to as web 2.0. Social media has emerged as powerful tool across the globe as a medium of communication. It has now become a vital element of the education industry, with learning and teaching taking place on various social media platforms. The main focus of the study is to understand the effectiveness of teaching & learning through social media in higher education. In the present study, the researcher explores the perspective of educators & students. For data gathering, exploratory research method has been employed & data has been collected through two methods. A survey of students in the first method and the second method of data collection is focus group interview of educators. Both the qualitative & quantitative approach is employed in this study. Random sampling is used for survey and convenience sampling is used for focus group. The study illuminates that majority of students prefer blended learning in a 50:50 ratio.
Social Media, Higher Education, Blended Learning, Teaching, Web 2.0