Mass Communicator: International Journal of Communication Studies
  • Year: 2022
  • Volume: 16
  • Issue: 3

The utilization of digital payment apps before and during the pandemic

1Assistant Professor, Department of Media Studies, Kristu Jayanti College Autonomous, Kothanur Post, Bengaluru, Karnataka, India

Online Published on 03 December, 2022.

Abstract

Digital transaction is one of the essential groundbreaking footsteps in society. The journey of digital payment apps was not easy. Earlier people were not ready to accept these digital payment apps for various reasons. But, today it is difficult to imagine a world without digital payment apps. The Covid-19 pandemic is also one of the key factors in accepting and adopting digital payment apps in transactions. The study focuses on using digital payment apps both before and during the pandemic. 120 respondents were chosen for the study from Bangalore city with state of Karnataka in India. It focused on adopting digital transactions among those over 40 and below 60 years of age. 50 respondents were chosen for an interview, based on the quota sampling method to collect the qualitative data. Both qualitative and quantitative data were collected from the respondents to pinpoint how respondentsș behavior changed during the pandemic in terms of accepting digital payment apps for a transaction.

Keywords

Digital, Pandemic, Covid-19, Apps, Behavior