1Assistant Professor, Department of Visual Communication, Sathyabama Institute of Science & Technology, Chennai, Tamilnadu, India
2Guest Faculty Department of Visual Communication, Government Arts and Science College, Sathyamangalam, Erode District, Tamilnadu, India
Online published on 1 May, 2023.
An inevitable gadget in today's world is mobile phone. In the past two decades, mobile device market has grown enormously. In the last five years the growth of wireless subscribers has increased drastically. According TRAI recent reports released on 30th November 2020 the total number of wireless subscribers considerably increased to 1,155.20 million which is a collective no of subscribers from Urban (630.40 million) and rural (524.80 million). Today out of 139 Crores Indians 116 Crores Indians are wireless subscribers. This collectively shows that 84.5% of Indians are wireless subscribers. So, it is evident that people get passionate about mobile phones. An economy is a domain of the creation, dissemination and exchange, just as usage of items and ventures by different specialists. 'The economy is described as a social space that underline the practices, talks, and material enunciations associated with the creation, utilization and the chiefs of assets' (James, et al., 2015). There is a need and demand to understand the impact of Indian android smartphone users. In the present study, the researcher conducted In-depth interview mobile phone app with active android smartphone users. The study is meant to understand how the small medium created greater impact among younger and older age groups residing in Chennai city on the factors of economy.
Smart Phone, Media Convergence, Android Application, Social media, Socio-economic
