Social media: The credibility and impact of instagram on Chennai youth

Social media is an interactive medium of channels that helps the creation of sharing of information, interests, ideas and other forms of expression through virtual communities and networks. For a decade, social media has evolved as enormously in different media platforms. Social media as being a popular and powerful medium, different types of platforms started to emerge like Facebook, Instagram, Snapchat, LinkedIn, Twitter, YouTube etc. The significance of this study is to know the credibility and impact of Instagram among the Chennai youth. The present study is exploratory and quantitative. The study was conducted through an online survey among the Chennai youth from the age group of 18 to 25, where only active Instagram users on the platform were selected.