Investigating the Influence and Credibility of Instagram on Youth Culture in Chennai’s Social Media Landscape

Social media is an interactive medium of channels that helps the creation of sharing of information, interests, ideas and other form of expression through virtual communities and networks. This research paper aims to explore the credibility and impact of Instagram on youth culture in Chennai, India. The study examines how young people in Chennai utilize Instagram, the impact of Instagram on their self-esteem, and user response towards the new feature of Reels on Instagram. The research methodology employed includes both qualitative and quantitative methods, including surveys and in-depth interviews with Chennai youths. The findings suggest that Instagram is a popular and highly influential social media platform among Chennai youths, with users utilizing the platform for social connection, entertainment, and self-expression. However, the study also highlights some negative effects of Instagram on youth culture, such as increasing social comparison and decreasing self-esteem. The study concludes by suggesting that social media literacy and critical thinking skills are necessary to minimize the negative impact of Instagram on youth culture in Chennai.