1Dean,
2ICSSR Doctorate Fellow,
In the 21st century, 5.16 billion users used smart phones and laptops to connect with cyberspace. Over 2.6 billion people worldwide use Youtube per month. Youtube offers people to add or upload videos on any topic, issue, or theme that interests them. It also allows users from different age groups, nations, and cultures to add comments below the video in order to praise the content, praise the writer, the actor, the editor, and so on. Videos are always presented with additional information in the form of likes, dislikes, and comments. In the comment section, people sometimes interact with each other in order if they are not agreeing or agree with each other opinion. However, the content related to social information of cyberbullying available on Youtube remains understudied. This study is fruitful as it is unknown how far user comment in this context promotes the theme or add value to society. This study of youtube comments aims to uncover patterns of views on cyberbullying in addition to exploring the sentiment of people in networked societies. In this present study. The researcher examines and analyzes the user comments in order to understand what people across the world think of cyber bullying, do users talk to each other or do they talk to the creators of the video? The researcher selects popular short videos on cyberbullying from the youtube search engine. Later, through Quota sampling researcher select videos on cyberbullying. The study is based on the method of content analysis. In this study, both qualitative and quantitative approaches are used. The findings implied that Youtube offers a great deal of potential for teaching people about social concerns.
