1PhD Scholar, Department of Media and Communication, Central University of Tamil Nadu, Thiruvarur, Tamil Nadu, India
2Associate Professor, Department of Media and Communication, Central University of Tamil Nadu, Thiruvarur, Tamil Nadu, India
Online Published on 08 January, 2024.
This study aimed to shed light on the underlying mechanisms of this paradox, with a specific focus on the role of the myopic-self, characterised by a focus on immediate rewards and impulsive decision-making.
This study employed a survey technique, utilising multi-item Likert scales to measure the key variables under investigation.
The findings suggest that the myopic-self plays a crucial role in determining online self-disclosure behaviours, adding a new dimension to our understanding of the privacy paradox. The implications of these findings for online privacy management and platform design are discussed in conclusion.
A statistically significant negative correlation was identified between privacy concerns stemming from organizational and social threats and self-disclosure, yet its weakness suggests that in practical terms, it is almost zero. It indicates that the privacy paradox is present and warrant further exploration.
Privacy paradox, Online self-disclosure, Myopic-self, Privacy concerns, Social media
