Unmasking the Privacy Paradox: Understanding Moderating Role of Myopic-Self in the Relationship between Privacy Concern and Self-Disclosure

This study aimed to shed light on the underlying mechanisms of this paradox, with a specific focus on the role of the myopic-self, characterised by a focus on immediate rewards and impulsive decision-making.

This study employed a survey technique, utilising multi-item Likert scales to measure the key variables under investigation.

The findings suggest that the myopic-self plays a crucial role in determining online self-disclosure behaviours, adding a new dimension to our understanding of the privacy paradox. The implications of these findings for online privacy management and platform design are discussed in conclusion.

A statistically significant negative correlation was identified between privacy concerns stemming from organizational and social threats and self-disclosure, yet its weakness suggests that in practical terms, it is almost zero. It indicates that the privacy paradox is present and warrant further exploration.