Fine Tuning Connection: Analysis of Select FM Radio Channels of Kolkata

The paper deals with programming content and priority of FM channels relayed in Kolkata. Programming and content delivered through radio programs has turned to be crucial aspect for engaging listeners as such and more so for FM channels as there developed a steady competition in both intra as well as inter media context. The present paper is an attempt to answer on the vital question of programming of three FM channels relayed in Kolkata and the nature of content they provided to attract listeners.

Though FM radio channels are highly inclined towards appealing youth, the study helps understand other essential aspect of programming and techniques used to gather popularity of respective channel under study. In order to decode the audience perspective, the uses and gratification theory is taken into consideration and this provides complementing reasons as to what gratifies the listener as per as programming content is under study.

The findings reveal that not only the content but the combination of various information helps captivate the mind of listeners.

FM radio is youthful not because it plays only youth-centric content but for the programming structure of a show, the role of RJs in delivering content and imparting updated content round the week.