1Assistant Professor, Department of Journalism & Mass Communication, Royal School of Communications & Media, The Assam Royal Global University, Guwahati, Assam
2Qualification - M.A in Journalism and Mass Communication from the Department of Journalism & Mass Communication, Sidho-Kanho-Birsha University, Purulia, West Bengal, India
Online Published on 08 January, 2024.
Cinema is an important part of our lifestyle and one of the main means of entertainment. Before pandemic it was the convention to release a film in the cinema hall first, the tendency of releasing film on OTT was very less and OTT was only popular for web series. During pandemic when cinema halls were shut and producers were at loss then OTT came as an option to them. During that time most of the films released on OTT. So the objective of this research is to examine if both OTT platforms and cinema halls will co-exist harmoniously or not. And also after the pandemic which platform is producer’s first choice to release their movies.
For this the researchers chose content analysis method as the researchers are doing the research based on the creator’s or producer’s point of view. So the researchers have analysed all the information, pdfs, articles, interviews available in the internet for the research.
After the research the researchers have found that OTT has many advantages like it is convenient and handy for people and also safe option for the producers as there is no stress of box office collection and it gives creators’ freedom of presenting new kind of contents.
The magic of theater cannot replace. So both will definitely co-exist and complement each other.
OTT, Multiplex, Content, Cinema, Creators, Audience
