1Research Scholar, Mass Communication Department, Mizoram University, Mizoram
2Assistant Professor, Mass Communication Department, Mizoram University, Mizoram
Online published on 5 April, 2024.
The systematic review study seeks to develop an insight of the global research pertaining to the emerging trends in newspaper management practices after the proliferation of convergence technology. three databases- Scopus, Taylor & Francis online journals, and Shodhganga- a repository of Indian research theses, have been electronically searched with pre-determined keywords to locate relevant studies published between the years 2000 and 2022 for the purpose.
The analysis follows PRISMA methodology and reviews 20 studies in total that were found relevant as per the inclusion criteria. Results reveal that the research in this area is predominantly limited to the European countries and largely focuses on the shift from print to digital and online business models.
Whole of Asia region which is a major global market for print media is majorly under-studied. Indian research in the field of media management is likewise lacking and does not offer a comprehensive understanding of the business dynamics of the country's newspaper sector.
The analysis fills an important research gap existed in the media management research area in India by revealing a severe research deficit in print media business research in India, and synthesizing the results of the global studies.
Indian Press, Print media, Business models, Media Management, PRISMA, Systematic review
