1Research Scholar, Department of Journalism and Mass Communication, Karnataka State Akkamahadevi Women's University, Vijaypura, Karnataka
2Senior Professor, Department of Journalism and Mass Communication, Karnataka State Akkamahadevi Women's University, Vijayapura, Karnataka, India
Online published on 31 January, 2025.
The rise of social media as a powerful tool for health communication has signiantly transformed the way public health information is disseminated. This study examines the sustainability of health communication on social media platforms, specially targeting women. By analyzing the socio-demographic characteristics of women.
This study, a descriptive research design was adopted
The research seeks to understand how factors like age, education, income, and geographic location inuence their interaction with health information online. The study future evaluates the sustainability of health communication efforts, investing the long term effectiveness of social media strategies aimed at engaging women in health-related discussion. Key challenges and barriers, including misinformation, privacy concerns, and platforms-specilimitations, are explored to identify obstacles that hinder the ongoing success of such initiatives. Additionally, this research compare health communication outcome across different social media platforms, highlighting variations in user's engagement and message retention
The role of trust and credibility in sustaining health communication is also assessed, as these elements are crucial for fostering continued engagement and encouraging behavior change among women.
Sustainability, Health Communication, Social Media and Women
