1Research Scholar, Department of Mass Communication, Mizoram University, Mizoram, India
2Assistant Professor (Guest), Media Studies, Delhi School of Journalism, University of Delhi
Online published on 31 January, 2025.
The Indian media landscape is transforming as a result of digitalization, and traditional print media are experiencing signiant income losses. The corona pandemic has made things worse for the Indian press, making it more challenging for it to maintain its competitive edge in a market that is becoming more digitally fractured and digitized. Newspapers have shifted to new revenuegenerating models based on technical advancement and digital forays. Realigning products and business strategies to address operational issues in the globalized market are currently a serious concern for all media businesses.
The exploratory study is based on qualitative ndings that were gathered through semi-structured interviews with the business managers and editors of India's top four national newspapers.
The current study aims to comprehend the technological changes that the Indian legacy media is going through, as well as the challenges that it must overcome to stay protable and competitive.
It discusses how newspaper production, distribution and revenue streams management is adapting to the technologically rebuilt globalised market and lists the key evolutionary changes that have occurred in business models components of news publication organizations with special focus on the evolved revenue streams and distribution channels.
Media Management, Business Model, Print media, Revenue Streams, Media Business, Newspaper Distribution Channels, Print media production
