New Delhi, India.
That globalisation of media leads to infusion of a predominantly Western monoculture has been a primary belief of many for years. However, this may be more of a hype than reality. In their bid to globalize and expand to new markets, media conglomerates localize their content to suit the cultural preferences of local audiences. Media globalisation does not mean an end to cultural diversities, even though, it may have heralded the death of distance. The Mcdonalisation of Indian consumers is a hypothesis which does not stand the rigors of empirical analysis.
