Today the cell phone has become a powerful media of communication. It is on the verge of replacing traditional media like newspaper, television, internet and radio etc. It has greatly helped the print and electronic media to provide thorough access to the news and information from different parts of the globe. The study attempts to analyse the mobile usage behaviour of students of Himachal Pradesh University, Shimla. The study concludes that mobile phone has converted the whole world in to a global village. It points out that the government is a better and preferred service provider. In nutshell it can be concluded since the mobile is very convenient media to provide information to its users, it must be utilized for giving very positive information to the customers and the government should take all appropriate measures to prevent all unnecessary and irrelevant information which can be harmful to the societity.
