Dallas and Baywatch ushered a new era in Indian television. The audiences were exposed to never-seen-before images on television. With more deregulation and foreign investment opening up, the media landscape kept expanding. From one TV channel to hundreds of them jostling with each other to catch the viewers'attention, there were umpteen opportunities to experiment with content and serve versatility. One of the offshoots of this experimentation is reality television, which has carved a niche for itself in the Indian viewer's mindscape. Reality TV is a well-established genre in the West. The Indian television has hugely borrowed the Western concepts. The twist in the tale comes from the Indianisation of the format and treatment. The Indianisation of content is fusion of global with the local or precisely, glocalization. This research paper seeks to study the glocalization of foreign television content on Indian television in the context of reality shows. The paper would seek to understand glocalization of content and its intercultural connotations. The paper has used the case-study approach to study the subject. It would look at some reality shows that have been inspired by the Western television and examine their content in detail.
