*PG & Research Department of Commerce, Gobi Arts & Science College, Gobi, Tamilnadu, India
Online published on 5 January, 2012.
Today it is very common in industrialized countries for a household to have at least one television. In fact, it is so common that it is difficult to imagine a household without TV. This shows just how important television is. To understand how important television is, we can look at the variety of programs and valuable content it offers and the purposes it serves in daily life. There are many different types of programs on television. The viewer can watch a weather report to prepare for the day. Cartoons and sport provide relaxation and fun. School programs, documentaries and the news teach us about the world. And advertisements inform us about products and new ideas. The content is very appealing because it is realistic and up to date. As TV is a medium that combines moving, color images and sound, it resembles real life, so the viewers can identify with what they see. Furthermore, modern technology means that the content is up to date, for example, news reports can be broadcast live and from all over the world. This means that information is available almost anywhere at any time. Now-a-days lots of channels are emerging as an information providers and entertainers. This study undertakes the viewers’ opinion, satisfaction towards the Tamil TV channels and the problems faced by them.
