*Research Scholar, Dept. of Journalism and Mass Communication, Karnataka State Women’s University, Bijapur, Karnataka, India
**Associate Professor and Chairperson, Dept. of Journalism and Mass Communication, Karnataka State Women’s University, Bijapur, Karnataka, India
Online published on 10 September, 2013.
Communication channels play a pivotal role in disseminating information. But when majority of population is illiterate and inaccessible to modern means of communication, the challenge is most intricate. In such circumstances radio can play an important role in spreading information. The present investigation was carried to study the impact of new practices in organic farming promoted through the programme “NEGILA YOGI'broadcast by All India Radio, Bangalru in the state of Karnataka in India. The findings of this study revealed that there was a significant increase in the knowledge regarding organic farming among farmers. It clearly implied that “Negila Yogi” radio programme contributed in popularizing organic farming practices leading to increased production.
