Community radio is often built around concepts of access and participation and so the term community may be thought of as often referring to geographical communities based around the possible reach of radio's signal. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Philosophically two distinct approaches to community radio can be discerned, though the models are not necessarily mutually exclusive. One lays emphasis on the service or community-mindedness, a focus on what the station can do for the community and the other stresses on the involvement and participation by the listener. The main objective of this study is to analyze the role of community radio in creating social awareness among the community it serves and to further understand their preference on the types of radio programmes. The aim of the study is to determine the listener's gratification, in relation to the type of programmes being broadcast and recommend changes, if any required based on the analyses derived specific to Primitive Social Groups on community Radio.
