The bifurcation of media in the bifurcated state of India, Andhra Pradesh

Fundamental change in political organization; especially: the overthrow or renunciation of one government or ruler and the substitution of another by the governed is called revolution (Merriam-Webster.com). A series of organized activities working toward an objective; also: an organized effort to promote or attain an end is called a movement (Merriam-Webster.com). These definitions best suit the case for the Telangana movement that started in the year 1956. The second phase of Telangana movement started when K. Chandrasekhar Rao (also known as KCR) had begun a hunger strike on November 29, 2009, demanding statehood separate from Andhra Pradesh for Telangana. On December 09, 2009, the then union home minister P. Chidambaram announced the formation of Telangana state. But, all the political parties which supported the formation of Telangana till then took a ‘U’ turn. Subsequently, from December 10, 2009 till date many transformations have taken place in the political scenario of Andhra Pradesh. The regional press and television has been playing a crucial role in the cause of formation of separate state of Telegana. There is no doubt that the media owned by the business conglomerates from either region: Telangana and Seemandhra have used the media for their own benefit, keeping the journalistic and media ethics aside. The objective of this study is to examine how and why the Telugu media got bifurcated in recent years in the backdrop of Telangana movement.