Research Associate, Mudra Institute of Communications, Shela, Ahmedabad, Gujarat, India
Online published on 1 October, 2014.
This exploratory descriptive study describes the Facebook use by selected Indian Facebook users. This study was conducted as a pilot study of the larger multi-city study on Facebook use in India. The sample of 199 respondents was selected through convenient sampling from six Indian cities from six different states: Kolkata (West Bengal), Vadodara (Gujarat), Pune (Maharashtra), Bangalore (Karnataka), Jaipur (Rajasthan), and Berhampur (Odisha). The study concluded that sending/checking messages, commenting/sharing/liking posts on the news feed, chatting and uploading photos are some of the popular activities that Indian Facebook users perform on Facebook. Gender of a person is an important factor for some users while making friends on Facebook. Users spend average 4.6 hours every day on Internet out of which 2.4 hours they spend on Facebook. Girls spend 2.37 hours on Facebook daily whereas boys spend 2.46 hours.
