1Asst Prof and Head, Dept. of Corporate Secretaryship and Accounting & Finance, Faculty of Science and Humanities, SRM University, Kattankulathur – 603 203, Tamil Nadu, India, Email: mmjoe78@gmail.com
2Assistant Professor, Dept. of International Business and Commerce, Alagappa University, Karaikudi, Tamilnadu, India
Online published on 15 February, 2019.
The study aimed to shed light on the relationship between Corporate Social Responsibility and Corporate Financial Performance in the public sector banks in India, which is based on a case study of State Bank of India since it is a giant among the public sector banks in India. The required financial data for this study have been retrieved from the website of SBI and the data relating to the CSR activities have been retrieved from the website of NGO – karmayok. Further the link between social performance and financial performance of the public sector banks have been analysed based on the simple statistical as well as management techniques of Trend Analysis, Percentage Analysis, Net Profit Ratio and Turnover Ratio. This study has revealed that how the CSR activities of public sector banks are relevant to their financial performance.
Corporate Social Performance, Corporate Social Responsibility, Corporate Financial Performance and CSR Ratings
