Instrument development for using trikaranasuddhi (Purity and unity of thought, word and deed) As ethical guideposts in eliciting workplace feedback

The Global Countries have been divided into broadly as developed and developing on the basis of their economic growth and development, which is largely contributed by the ‘marketing activities’ of the respective countries. Earlier marketing has defined in narrow sense as ‘it is a mere activity of selling the goods and services to the customer’; But marketing activity will give the expected results, only when its definition and practice identify the extent of its scope. From this the marketing can be defined as “a process of identifying the customer (need), producing the required and continue until to seeking their utmost satisfaction”; For this the whole activities of marketing are broadly divided in to FOUR major groups, which are also known as the basic components.