Management Today
  • Year: 2018
  • Volume: 8
  • Issue: 1

Design Thinking: Indispensable for Indian Business Schools

1Associate Professor, Dept. of Management, Presidency College, Kempapura, Hebbal, Bengaluru, Karnataka, 560024

2Professor & Area Chair-General Management, Alliance School of Business, Alliance University, Chikkahagade Cross, Chandapura-Anekal Main Road, Anekal, Bangalore-562106, E-Mail: tdbabu17@rediffmail.com

Online published on 15 February, 2019.

Abstract

Business environment is more complex and turbulent in nature. Every day the intensity of complexity is increasing and a lot of ambiguity is being faced by the decision makers. The skill set being imparted is not sufficient on the part of the management graduates to cope up with the deadly uncertain situations. This research paper enunciates the need of inclusion of design thinking in the curriculum of business education to improve the performance of the graduates in business organization and also the author articulates that effective teaching of design thinking brings innovativeness for the business schools on one hand and brand building on the other.

Keywords

Design thinking, wicked problem, design pedagogy, management education