Mangalmay Journal of Management & Technology

  • Year: 2007
  • Volume: 1
  • Issue: 2

Knowledge of New Media, Old Media and Political Participation in the 21st Century

  • Author:
  • Serajul I. Bhuiyan
  • Total Page Count: 21
  • DOI:
  • Page Number: 3 to 23

Mass Communications and Journalism, Lincoln University, PA. 19352, USA.

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Abstract

This paper compares the impact of old media (radio, television, cable and newspaper) and the new media Internet on the citizens political participation in the democratic process. WhiLe early researchers peddled the potential mobilizing effects of the Internet, empirical studies,to date, have failed to offer compelling evidence of such a relationship. This paper challenges these findings through the analysis of existing findings from different sources that suggest that extending opportunities for participation can attract new voices, thereby changing decision-makers information environment. In other words, this paper focused on the future Internet technologicaL enhancements and improvements that might have a promise to impact severaL aspects of political participation. Teleconferencing and remote participation in governmentaL decision-making bodies by the average citizens may become a reality within the next several years, as will campaign web sites that attempt to personalize and customize their content to adhere to the ideologies and demographics of individual users.