Mangalmay Journal of Management & Technology

  • Year: 2008
  • Volume: 2
  • Issue: 1

Strategies for Rural Marketing: A Case Study of Selected Corporate Houses

  • Author:
  • Jeet Singh1, Preeti Yadav2
  • Total Page Count: 14
  • DOI:
  • Page Number: 14 to 27

1Faculty of Business Administration, Wilsonia Degree College, Moradabad, U.P.

2Faculty of Management Studies, Institute of Rural Management, Jaipur, Rajasthan.